Undrfoot Rugs
Learn how Work Done Right helped Undrfoot bring their design-driven, made-in-USA flatweave rugs to a clean, fast, easily shoppable Shopify store.
Problem
Plan
Result
Making a Big Catalogue Feel Effortless
Undrfoot brings character to living spaces with modern flatweave area rugs — bold, artful designs across a wide range of styles, colours and sizes, all made to order in North Carolina. A catalogue that broad is a real advantage, but only if shoppers can navigate it without friction.
We worked with Undrfoot to build a Shopify store where the product does the talking and finding the right rug feels quick and intuitive.
The Challenge
A large, varied catalogue creates its own set of problems to solve:
- Help shoppers filter by style, colour and size without feeling overwhelmed
- Present a wide range of designs with consistent, striking product imagery
- Keep browsing fast, even across many collections and variants
- Deliver a clean, modern experience across every device
The Approach
We built on Shopify to give Undrfoot dependable commerce tooling, then designed a custom storefront focused on discovery. Clear category navigation and filtering by style, colour and size let shoppers narrow a broad catalogue in a few taps, while a considered, image-first layout keeps the rugs — not the interface — at the centre of attention.
Performance and responsiveness were priorities throughout, so browsing stays fast and the experience feels polished whether shoppers are on a phone or a desktop.
The Outcome
Undrfoot now has a store that makes a large, design-driven catalogue easy and enjoyable to shop. Striking presentation, intuitive filtering and fast performance come together in a storefront that's ready to grow alongside their expanding range of rugs.
