GoodnightLoom.com
Learn how Work Done Right helped Goodnight Loom turn 'Your Bedroom is a Canvas' into a fast, art-forward Shopify storefront for their made-in-USA home textiles.
Problem
Plan
Result
A Storefront Worthy of the Artwork
Goodnight Loom is a design-led home textiles brand built on a simple, striking idea: your bedroom is a canvas. Their duvet covers, comforters, woven throws and curtains carry bold, original artwork, and every piece is made to order in North Carolina. For a brand this visual, the storefront isn't just a shopping cart — it's the gallery.
We partnered with Goodnight Loom to build a Shopify storefront that let the artwork lead, while keeping the path to purchase fast and frictionless.
The Challenge
A premium, art-forward brand raises the bar for its storefront. Goodnight Loom needed an experience that would:
- Showcase bold product imagery without sacrificing load speed
- Merchandise a growing catalogue clearly across categories
- Feel polished and considered on every device
- Guide shoppers smoothly from hero to product to checkout
The Approach
We built on Shopify to give Goodnight Loom the reliability and commerce tooling of a proven platform, then crafted a custom storefront experience on top of it. The design leads with large, editorial imagery and generous whitespace, letting each pattern breathe, while a clean navigation and merchandising structure make it easy to shop by product.
Throughout, we kept performance and responsiveness front of mind — the storefront looks as confident on a phone as it does on a wide desktop display, and the shopping flow stays quick even with rich visuals.
The Outcome
Goodnight Loom now has a storefront that matches the quality of their products: bold, tactile, and unmistakably theirs. The experience reinforces their made-in-USA, design-first story and gives them a foundation that scales as new collections and artwork are added.
