Turning the Daily Grind into a Brand
Bored at the Office knows its audience: anyone who has ever sat through a meeting that should
have been an email. Its apparel — from "Professional Overthinker" to "Low Battery, Need Coffee"
— turns everyday office life into wearable comedy. The brand lives on tone, so the store had to
deliver it.
We partnered with Bored at the Office to build an online store that carries the humour while
making the whole shopping experience quick and easy.
The Challenge
A niche, humour-first apparel brand needs a store that:
- Nails the office-humour tone across the whole experience
- Organises tees, hoodies, long sleeves and sweatshirts clearly
- Makes a growing catalogue easy and enjoyable to browse
- Turns a smile at a design into a fast, frictionless purchase
The Approach
We built a fast e-commerce store on a proven foundation and shaped it around the brand's voice.
A bold, welcoming storefront sets the tone, clean product organisation keeps browsing simple,
and a smooth path to checkout means shoppers can grab a design the moment it makes them laugh.
The Outcome
Bored at the Office now has a store that's as fun as its designs — on-brand, easy to shop, and
ready to keep growing one work-day joke at a time.
