Turning Court-Side Coaching into a Streaming Platform
Teddy Dupay is one of the most decorated scorers in his state's history, and over the years he
built a devoted following of players hungry for his training. The problem was reach: his
knowledge could only travel as far as a gym could hold, and every lesson had to be taught
live. bbBinge was our answer — a platform designed to package that coaching into something
players could stream on demand, anywhere.
We set out to build the basketball equivalent of a binge-worthy streaming service: a polished
lesson library, frictionless membership sign-up, and reliable video playback — all on a
foundation that could grow with the content.
The Challenge
A great coaching brand isn't automatically a great product. To move online, bbBinge needed to
solve several problems at once:
- Deliver structured, on-demand video training that scaled beyond in-person sessions
- Support recurring memberships with dependable, secure billing
- Organise a growing catalogue of lessons into series and playlists players could follow
- Stream video reliably across devices without a clunky viewing experience
The Approach
We built bbBinge on the TALL stack — Tailwind CSS, Alpine.js, Laravel, and Livewire — for a fast,
interactive experience backed by a robust, maintainable codebase. Laravel gave us a secure
foundation for accounts, content, and access control, while Livewire and Alpine kept browsing
and playback feeling responsive without a heavy frontend framework.
For video, we integrated JW Player to handle adaptive, reliable streaming, so lessons play
smoothly whether a player is on a phone at the park or a laptop at home. Stripe powers the
membership engine, managing recurring subscriptions and gating premium content to active
members.
A Binge-Worthy Lesson Library
The heart of bbBinge is its library. Lessons are grouped into themed series and playlists —
from fundamentals and footwork to signature moves — so players can follow a track or drop into
a single drill. Tiered memberships, from monthly plans through to lifetime and an elite tier,
let fans choose how deep they want to go, while an elite community layer adds exclusive content
and perks on top of the core catalogue.
The Outcome
bbBinge gave Coach Dupay a product that works around the clock. What was once bound by gym
schedules is now a scalable, subscription-based platform that reaches players wherever they are,
and grows more valuable with every lesson added.
It's a clear example of what we love to build: taking real-world expertise and turning it into a
fast, dependable digital product that keeps delivering long after launch.
